Research · Strategy · Content

The research that reveals.
The writing that resonates.

I help founders, brands, and teams go beyond surface answers — uncovering the insight that actually moves things forward, then communicating it in a way that lands with real people, not just algorithms.

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What I offer

Research and writing
that actually earns its keep

Whether you need a trusted research partner, sharp writing that connects, or just a fast hour of clarity — here's how I can help.

No. 01

The Gut Check

Not sure your research approach is watertight? Wondering if your brief makes sense before you spend budget on it? The Gut Check is a focused 1-hour strategy session where I give you an honest, experienced read on your research plan, methodology, or brief. No fluff. No upsell. Just sharp thinking.

1 hour · focused Founders & researchers Pre-project clarity Actionable next steps
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Format

1 hr
session

No. 02

Research & Insight Consulting

Qualitative and mixed-methods research that goes beyond what people say — into why they do what they do. I specialise in uncovering the human "why" behind decisions. Think of me as a senior research partner who's genuinely invested in finding the real answer.

Primary qual research Social listening Digital ethnography Sensitive topics
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No. 03

Market Research

From scoping a focused study to designing a broad consumer behaviour analysis — I help clients build research that's rigorous, practical, and produces findings you can actually act on.

Study design Focus group moderation User & product testing Proposal writing
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No. 04

Content & Writing

Clear, research-backed writing that supports your brand voice and earns its place in your strategy. I don't write to fill a content calendar — I write to connect with the people you're actually trying to reach.

Articles & long-form Website copywriting Whitepapers SEO-informed
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How I work

Grounded, collaborative,
and refreshingly straightforward

01

Listen first

I start by understanding your real challenge — not just what you've asked for, but what you actually need.

02

Ask better questions

Good research starts with better questions. I'll challenge lazy briefs and push for the framing that generates useful insight.

03

Find the real answer

Whether it's qualitative depth or strategic writing — I go beyond the surface to uncover what actually matters.

04

Deliver clearly

Insight that sits in a deck is useless. I communicate findings in ways your team can actually act on.

Beyond the brief

Two newsletters.
One curious mind.

When I'm not consulting, I write about the things I actually think about — the craft of research, and the culture that shapes us.

About Myra

I ask better questions
for a living.

"Good research isn't about having the right answers — it's about asking the questions no one else thought to ask."

I'm a qualitative researcher and consultant with experience spanning healthcare, consumer goods, technology, and beyond. I've worked with leading brands, startups, and founders across sectors — helping them go deeper than the surface and find the insight that actually shapes decisions.

I bring the same rigorous, curious approach to a content brief that I do to a complex qual study. Because at the heart of both is the same skill: understanding people well enough to communicate with them honestly.

I work best as a thinking partner, not just an executor. If you want someone who'll push back on a lazy brief, dig into the uncomfortable questions, and still deliver something genuinely useful — that's me.

Healthcare Consumer goods Technology Startups Sensitive topics Mixed methods

Ready when you are

Let's build something
worth building.

Whether you have a fully scoped project or just a hunch that your research could be sharper — I'd love to hear from you. Start with a Gut Check, or just drop me an email.

Book the Gut Check Email Myra

myra.nizami@gmail.com